How to Choose a Distinctive Trademark

Your company’s trademark or service mark is the core of your brand identity in the marketplace. As such, it is one of your most valuable business assets and deserves to be developed with a great deal of forethought and creativity.

Once you have selected a potential mark, proper trademark searching must be conducted before you begin using it to make sure that your mark does not infringe the rights of prior users of a mark that is very similar. The importance of proper trademark searching will be discussed in detail in a future post. For now, here are some practical tips to bear in mind while searching for a distinctive trademark or service mark:

1. Make your name memorable. A creative, distinctive name will

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Nevada Emerging Small Business Certification

Are you a Nevada business interested in doing business with state and local government agencies? Are you already certified as a minority, woman, or veteran owned business? Do you not qualify for one of those certifications? Fret not, I have good news for you.

The Governor’s Office of Economic Development has introduced an Emerging Small Business certification, which is open to business that fit the following requirements:

You must be a for-profit business; Your principal place of business must be in Nevada You must be in compliance with all licensing requirements; You cannot be a subsidiary of a parent company; and You must be qualified as either a Tier 1 or Tier 2, which relates to the number of employees and gross profits.

The

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Nevada DETR Audits - What You Need to Know

Have you received an audit notice from the Nevada Department of Employment, Training, and Rehabilitation (DETR)? Try not to panic. Here’s what you should know:

The primary purpose of the audit is to verify that the numbers reported to DETR match the numbers in your books. The letter you received lists a bunch of documents the auditor wants to see at the audit meeting. The auditor will check your numbers against the ones you reported to DETR and make sure they match.

The secondary purpose of the audit is to make sure you haven’t been misclassifying your employees. This is where most companies get hosed.

If you have paid workers as independent contractors, the auditor wants to see backup documentation that they are, in fact, independent contractors

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Myth Of An S-Corp

I’m Gina Bongiovi, and I’m a lawyer who works with start-ups and small businesses. And in this video, I’m going to talk about the myth of forming an S Corp. I have a lot of clients that come to me or they call me and they say I want to form an S Corp. It’s kind of a technicality, but that’s not exactly possible. And let me explain why.

First of all, the IRS allows entities like LLCs or corporations to elect be taxed certain ways. So basically there are two different worlds–you have a legal world over here where you choose your entity, your full proprietorship, general partnership, limited partnership, LLC, corporation, and then on this side, then you have the opportunity to choose how you want your

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Small Business New Year's Resolutions

While we make personal resolutions to exercise more, quit smoking/drinking/gambling, swear less, and spend more time with family, we business owners should make some resolutions for our companies. May I suggest the following:

Get things in writing. Many, if not most, of the disputes between partners arise because they don’t get the terms of their partnership in writing. We no longer live in a world where doing business on a handshake is advisable. If someone is making you a promise, get it in writing. Review everything you sign. EVERYTHING. Yes, business owners are busy people. Yes, running a business requires making quick decisions without getting bogged down in details. However, it’s imperative that you (or a trusted advisor) carefully read everything you sign BEFORE signing. The quickest

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How to Get Your Case into Mediation

My name is Glenn Meier and I am happy to be contributing a series of guest posts for Gina’s blog. These posts are inspired by one of the first posts I ever read on Gina’s blog, a post entitled, “Someone Owes Me Money – What Are My Options?” In that post, Gina doses out her usual serving of good, practical, and common sense advice. She wisely recommends that prior to initiating a formal lawsuit you send a written demand for the money your owed. She also says that your next step if that demand goes unanswered is to file a lawsuit.

In prior posts (Mediation as an Option, Why Business Owners Benefit from Mediation) I’ve discussed just what

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Why Business Owners Benefit from Mediation

My name is Glenn Meier and I am happy to be contributing a series of guest posts for Gina’s blog. These posts are inspired by one of the first posts I ever read on Gina’s blog, a post entitled, “Someone Owes Me Money – What Are My Options?” In that post, Gina doses out her usual serving of good, practical, and common sense advice. She wisely recommends that prior to initiating a formal lawsuit you send a written demand for the money your owed. She also says that your next step if that demand goes unanswered is to file a lawsuit.

In my last guest post, I discussed the basic idea of mediation. In this

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Someone Owes Me Money, cont'd. - Mediation as an Option

My name is Glenn Meier and I am happy to be contributing a series of guest posts for Gina’s blog. These posts are inspired by one of the first posts I ever read on Gina’s blog, a post entitled, “Someone Owes Me Money – What Are My Options?” In that post, Gina doses out her usual serving of good, practical, and common sense advice. She wisely recommends that prior to initiating a formal lawsuit you send a written demand for the money your owed. She also says that your next step if that demand goes unanswered is to file a lawsuit.

I agree with Gina that the traditional next step in pursuing money a business is owed is to

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How To Choose Your Business Address

How To Choose Your Business Address

 

I’m Gina Bongiovi, and I’m a lawyer who works with start-ups and small businesses. In this video series, I’m walking you through the steps on how to start a small business in Las Vegas. We already covered naming your business so if you missed that video it’s on the link below the like button. Now we’re going to talk about how to choose your business address.

This seems like a silly issue, but it can actually have some ramifications.

You want to keep in mind the business address you register with the secretary of state is public record. If you’re doing anything that you might have people who don’t really like you very much, you might not want

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How to Name Your Business

I’m Gina Bongiovi. I’m a lawyer who works with startups and small businesses. In this video, I’m going to discuss how you choose a name for your business. While it may seem like a very easy thing to do, that you just choose your name, it’s actually not. You have to take a lot of things into consideration when you’re first naming your business, and a lot of those decisions depend on information that you probably don’t have, like your exit strategy. Even though it sounds a little strange to be talking about your exit strategy when you’re trying to start your business, it’s really important.

For example, if you plan on eventually taking your business national, you probably don’t want to have Las Vegas,

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