If you’re the majority owner of your business and are a minority, woman, veteran, or any combination of the three, you should consider getting certified.
Major companies like big casinos, public utilities, publicly traded companies, and those who deal with government contracts have set-asides in their budgets that they are REQUIRED to spend with minority, woman, or veteran owned businesses. Now, if you are a minority and own at least 51% of your business, you could certainly approach the supplier diversity departments of these major companies with your brochure and say, “hey, I’m a minority/woman/veteran and own this business. BUY FROM ME.” However, certification companies have popped up that actually make you prove the ownership and then reward you with a seal or logo or some widely-recognized
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